We were tasked with creating three videos of no longer than 2 minutes each that help explain different aspects of the complex financial world that will be appealing to millennials.
Create a rich graphic world that will propel the narrative and explain the financial concept in an intriguing way.
3 x 2min 1080p videos
30 second cut downs of each video
transcript and lower third generation for all edits
1 month full length performance:
Video Length: 120 sec
Avg play time: 73 sec
Video completion Rate: 41%
(vs. benchmark of 23%-30%)
1 month cut down performance:
Video Length: 30 sec
Avg play time: 21 sec
Video completion Rate: 37%
(vs. benchmark of 37%-34%)