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J.P. MORGAN
CHASE TRILOGY
THE BRIEF
We were tasked with creating three videos of no longer than 2 minutes each that help explain different aspects of the complex financial world that will be appealing to millennials.
Challenges
Create a rich graphic world that will propel the narrative and explain the financial concept in an intriguing way.
Deliverables
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3 x 2min 1080p videos
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30 second cut downs of each video
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transcript and lower third generation for all edits
JANE
PERFORANCE
1 month full length performance:
Views: 26,357
Video Length: 120 sec
Avg play time: 73 sec
Video completion Rate: 41%
(vs. benchmark of 23%-30%)
1 month cut down performance:
Views: 223,684
Video Length: 30 sec
Avg play time: 21 sec
Video completion Rate: 37%
(vs. benchmark of 37%-34%)
Chase Future Tech
Chase Future Tech
00:33
Play Video
Chase StartUp
00:33
Play Video
Chase Financial System
00:33
Play Video
Production Facts
18 is the average number of videos published by businesses each month.
56% of all videos published in the last year are less than 2 minutes long.
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