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ALL CONTENT © 2019 BY CRUX DESIGN LLC AND RESPECTIVE COPYRIGHT OWNERS.

J.P. MORGAN

CHASE TRILOGY

THE BRIEF

We were tasked with creating three videos of no longer than 2 minutes each that help explain different aspects of the complex financial world that will be appealing to millennials.

Challenges

Create a rich graphic world that will propel the narrative and explain the financial concept in an intriguing way.

Deliverables

  • 3 x 2min 1080p videos

  • 30 second cut downs of each video 

  • transcript and lower third generation for all edits

JANE

PERFORANCE

Full Video Performance:

Views: 26,357

Video Length: 120 sec

Avg play time: 73 sec

Video completion Rate: 41%

(vs. benchmark of 23%-30%)

Social Video Performance:

Views: 223,684

Video Length: 30 sec

Avg play time: 21 sec

Video completion Rate: 37%

(vs. benchmark of 37%-34%)

Production Facts

18 is the average number of videos published by businesses each month.

56% of all videos published in the last year are less than 2 minutes long.