6 Part Video Series
Zurich operates across the world, offering a range of products that help people take care of their financial world. Our main challenge was to create 6 part video series describing each product (Zurich provides customers with simple, accessible tools and content to help them visualize what are the best financial options for their future).
54% of people want to see more video content from marketers.
Latin America has the highest demand for video content in
Beatrice & Penny
These two videos describe the Financial Navigator product and how a customer would approach using the UI through their customer cycle. Graphics with a simple overlay over shot muted footage. The talent becomes the backdrop of the frame while letting the UI come to the foreground and keep the viewer engaged through the end.